Last updated: October 2026

Hudson Flooring Limited ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, engage with our services, or interact with us in any way. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data: Name, title, and job title.
  • Contact Data: Address, email address, and phone number.
  • Transaction Data: Details about products and services you have purchased from us.
  • Payment Data: Payment details (processed securely through third-party providers).
  • Technical Data: IP address, browser type, device information, and website usage data.
  • Marketing Preferences: Your choices regarding receiving marketing communications from us.

2. How We Collect Your Data

We collect data in the following ways:

  • Direct interactions: When you contact us, request a quote, make a purchase, or sign up for our services.
  • Automated technologies: Through cookies and similar tracking technologies when you visit our website.
  • Third parties: From suppliers, contractors, and analytics providers.

3. How We Use Your Data

We use your data for the following purposes:

  • To provide and manage our flooring products, installation, and maintenance services.
  • To process payments and transactions.
  • To communicate with you about your orders and provide customer support.
  • To comply with legal and regulatory obligations.
  • To improve our website, services, and customer experience.
  • To send you marketing communications if you have opted in.

4. Telephone Calls & Call Recording

When you call us, we use a call tracking service provided by CallRail to understand how you found us – for example through a Google search, our Google Business Profile, an advertisement or one of our emails. To do this, our website may show you a local telephone number that is unique to your visit. It connects you directly to our Sevenoaks showroom.

Calls made to these numbers are recorded. We record calls so that we can handle your enquiry accurately, train our team and improve our service. Our lawful basis is our legitimate interest in running and improving our business. Before you are connected, you will hear a short message telling you that your call may be recorded. If you would prefer your call not to be recorded, please call us on 01732 456 035 or email info@hudsonflooring.co.uk.

We keep call recordings and call details for 12 months, after which they are deleted. CallRail stores this information on our behalf under a data processing agreement. CallRail is based in the United States, so this information may be processed outside the UK; where this happens, appropriate safeguards are in place as required by UK data protection law.

5. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Contractual Necessity: To fulfil our obligations when you purchase products or services from us.
  • Legal Obligation: To comply with legal and regulatory requirements.
  • Legitimate Interest: For business development, marketing (where consent is not required), and service improvements.
  • Consent: When you explicitly agree to receive marketing materials or other optional communications.

6. Sharing Your Data

We do not sell or rent your data. However, we may share your data with:

  • Service providers (e.g., payment processors, delivery companies, IT support and our call tracking provider, CallRail) to facilitate our services.
  • Legal authorities if required by law.
  • Business partners where necessary to provide services to you.

We ensure all third parties respect the security of your data and comply with UK GDPR.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. We will delete or anonymise your data when it is no longer needed.

8. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of the data we hold about you.
  • Correction: Ask us to update inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data.
  • Restriction: Ask us to limit the processing of your data.
  • Objection: Object to processing where we rely on legitimate interests.
  • Data Portability: Request transfer of your data to another provider.
  • Withdraw Consent: Withdraw marketing consent at any time.

To exercise any of these rights, please contact our Data Controller at info@hudsonflooring.co.uk.

9. Data Security

We take appropriate technical and organisational measures to secure your data and prevent unauthorised access, loss, or misuse.

10. Cookies & Tracking Technologies

We use cookies to improve user experience and analyse website traffic.

Cookies are small text files which are placed on the device you are using to browse our website.

We use essential cookies to make our website work. With your consent, we also use analytics and advertising cookies (Google Analytics, Google Ads and Meta) and a call tracking cookie (CallRail) to understand how visitors find and use our website. You can accept, reject or customise these cookies using the banner shown when you first visit, and change your choice at any time.

You can block or restrict cookies set by any website – including the Hudson Flooring website – through your browser settings. However, in a few cases some of our website features might not function as a result. If you need help and support to block cookies, visit www.aboutcookies.org.

11. Contact & Complaints

If you have any questions about this Privacy Policy, please contact us:

Hudson Flooring Ltd
52 London Road, Sevenoaks, Kent TN13 1AS
info@hudsonflooring.co.uk
01732 456 035

12. Changes to This Policy

We may update this policy from time to time. Please check our website regularly for any updates.

By using our services, you agree to the terms of this Privacy Policy.